Share of luxury fashion brand sales online in China 2014-2017, by platform

Published by
Xin Ou,
Feb 27, 2024
This statistic shows the distribution of online luxury fashion brand sales in China in selected years from 2014 to 2017, by sales platform. In 2017, direct sales on brand websites accounted for around 43 percent of the luxury fashion brand sales in China.

Distribution of online luxury fashion brand sales in China from 2014 to 2017, by sales channel

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Release date

March 2018

Region

China

Survey time period

2014 to 2017

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Luxury e-commerce in EuropeGlobal personal luxury goods industryMoët Hennessy Louis Vuitton (LVMH Group)PradaE-commerce returns in Europe
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