Share of luxury consumption in China 2018-2025, by sales channel

Published by
Yihan Ma,
Dec 20, 2024
This statistic illustrates the distribution of luxury consumption by sales channel in China in 2018 with projections up until 2025. In 2018, only eight percent of luxury consumption in China took place online, but this share was forecasted to reach 12 percent by 2025.

Distribution of luxury consumption in China in 2018 with a forecast until 2025, by sales channel

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Release date

May 2019

Region

China

Survey time period

2018

Supplementary notes

*Forecast.

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Overview

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Marketplaces for luxury goods

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E-commerce sales of leading luxury brands

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Spotlight: China

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Luxury brands online and on social media

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