This statistic shows the leading brands among Millennials ranked by Word of Mouth score in Sweden in 2019. The video streaming service Netflix ranked highest during the survey period, with a WOM score of 69.1. In second and third place came the mobile payment system Swish (65.0) and video sharing platform YouTube (62.0).
Leading brands among Millennials in Sweden in 2019, by Word of Mouth score
The source adds the following information: "YouGov BrandIndex first screened all of its 344 brands for positive Buzz, which asks respondents "Have you heard anything positive about the brand in the last two weeks, through advertising, news, or word of mouth?" Brands with low response volume were eliminated. From those brands, they were then ranked on Word of Mouth scores, which asks respondents "Which of the following brands have you talked about with friends and family in the past two weeks (whether in person, online, or through social media)?'"
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YouGov. (September 2, 2019). Leading brands among Millennials in Sweden in 2019, by Word of Mouth score [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/976985/leading-brands-among-millennials-ranked-by-buzz-score-in-sweden/
YouGov. "Leading brands among Millennials in Sweden in 2019, by Word of Mouth score." Chart. September 2, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/976985/leading-brands-among-millennials-ranked-by-buzz-score-in-sweden/
YouGov. (2019). Leading brands among Millennials in Sweden in 2019, by Word of Mouth score. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/976985/leading-brands-among-millennials-ranked-by-buzz-score-in-sweden/
YouGov. "Leading Brands among Millennials in Sweden in 2019, by Word of Mouth Score." Statista, Statista Inc., 2 Sep 2019, https://www.statista.com/statistics/976985/leading-brands-among-millennials-ranked-by-buzz-score-in-sweden/
YouGov, Leading brands among Millennials in Sweden in 2019, by Word of Mouth score Statista, https://www.statista.com/statistics/976985/leading-brands-among-millennials-ranked-by-buzz-score-in-sweden/ (last visited December 22, 2024)
Leading brands among Millennials in Sweden in 2019, by Word of Mouth score [Graph], YouGov, September 2, 2019. [Online]. Available: https://www.statista.com/statistics/976985/leading-brands-among-millennials-ranked-by-buzz-score-in-sweden/
