U.S. Inc. 500 company attitudes towards social media effectiveness 2015-2018
This statistic presents the attitudes of Inc. 500 companies in the United States towards social media's effectiveness in 2015 and 2018. In 2015, 88 percent of respondents reported that social media was effective in creating relationships with consumers and customers, while by 2018, this value increased by four percentage points, with 92 percent of respondents stating the same.
