As of February 2021, LinkedIn had an online reach of just around 5 million in the Netherlands, an increase when compared to the same period one year before. Dutch audiences were most exposed to LinkedIn on their smartphone. As of 2019, approximately 4.6 million people in the Netherlands used LinkedIn, making it one of the more popular social media platforms of the country. As of 2018, roughly 40 percent of Millennials in the Netherlands indicated they actively make use of LinkedIn.
Reach is normally defined as the percentage of visitors that visited specific content at least once during a certain period. The Netherlands has two different methods to measure online reach (in Dutch: bereik) of brands: GfK DAM and the "Nederlands Online Bereiksonderzoek" or NoBO. The numbers provided here are from the latter.
Monthly reach of LinkedIn in the Netherlands from July 2017 to February 2021, by device
(in 1,000s)
Data calculated by Statista on the basis of data published by the source. All numbers have been rounded.
* From March 2019 onwards, the source changed its publication lay-out. It omitted absolute numbers for the devices but kept the overall numbers. The numbers provided for the three device types are therefore estimates.
** The source mentions that per July 1st, 2019, the weighing of the panel composition changed to reflect the Dutch population. It mentions that there is a break in the data because of this.
The source did not provide numbers from before July 2017.
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Statista. (March 1, 2020). Monthly reach of LinkedIn in the Netherlands from July 2017 to February 2021, by device (in 1,000s) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/975568/absolute-monthly-reach-of-linkedin-in-the-netherlands-by-device/
Statista. "Monthly reach of LinkedIn in the Netherlands from July 2017 to February 2021, by device (in 1,000s)." Chart. March 1, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/975568/absolute-monthly-reach-of-linkedin-in-the-netherlands-by-device/
Statista. (2020). Monthly reach of LinkedIn in the Netherlands from July 2017 to February 2021, by device (in 1,000s). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/975568/absolute-monthly-reach-of-linkedin-in-the-netherlands-by-device/
Statista. "Monthly Reach of Linkedin in The Netherlands from July 2017 to February 2021, by Device (in 1,000s)." Statista, Statista Inc., 1 Mar 2020, https://www.statista.com/statistics/975568/absolute-monthly-reach-of-linkedin-in-the-netherlands-by-device/
Statista, Monthly reach of LinkedIn in the Netherlands from July 2017 to February 2021, by device (in 1,000s) Statista, https://www.statista.com/statistics/975568/absolute-monthly-reach-of-linkedin-in-the-netherlands-by-device/ (last visited December 21, 2024)
Monthly reach of LinkedIn in the Netherlands from July 2017 to February 2021, by device (in 1,000s) [Graph], Statista, March 1, 2020. [Online]. Available: https://www.statista.com/statistics/975568/absolute-monthly-reach-of-linkedin-in-the-netherlands-by-device/
