Reach is normally defined as the percentage of visitors that visited specific content at least once during a certain period. The Netherlands has two different methods to measure online reach (in Dutch: bereik) of brands: GfK DAM and the "Nederlands Online Bereiksonderzoek" or NoBO. The numbers provided here are from the latter.
According to NoBO, Netflix had an online reach of 5.3 million in the Netherlands in July 2021. This is an decrease when compared to the same period one year before. Dutch audiences were most exposed to Netflix on their smartphone. The number of subscribers to Netflix in the Netherlands was estimated to be 2.4 million households at the end of 2017.
Monthly reach of Netflix in the Netherlands from July 2017 to July 2021, by device
(in 1,000s)
* From March 2019 onwards, the source changed its publication lay-out. It omitted absolute numbers for the devices but kept the overall numbers. The numbers provided for the three device types are therefore estimates.
** The source mentions that per July 1st, 2019, the weighing of the panel composition changed to reflect the Dutch population. It mentions that there is a break in the data because of this.
The source did not provide numbers from before July 2017 and between September and October 2020.
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Verenigde Internet Exploitanten . (August 1, 2021). Monthly reach of Netflix in the Netherlands from July 2017 to July 2021, by device (in 1,000s) [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/975531/absolute-monthly-reach-of-netflix-in-the-netherlands-by-device/
Verenigde Internet Exploitanten . "Monthly reach of Netflix in the Netherlands from July 2017 to July 2021, by device (in 1,000s)." Chart. August 1, 2021. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/975531/absolute-monthly-reach-of-netflix-in-the-netherlands-by-device/
Verenigde Internet Exploitanten . (2021). Monthly reach of Netflix in the Netherlands from July 2017 to July 2021, by device (in 1,000s). Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/975531/absolute-monthly-reach-of-netflix-in-the-netherlands-by-device/
Verenigde Internet Exploitanten . "Monthly Reach of Netflix in The Netherlands from July 2017 to July 2021, by Device (in 1,000s)." Statista, Statista Inc., 1 Aug 2021, https://www.statista.com/statistics/975531/absolute-monthly-reach-of-netflix-in-the-netherlands-by-device/
Verenigde Internet Exploitanten , Monthly reach of Netflix in the Netherlands from July 2017 to July 2021, by device (in 1,000s) Statista, https://www.statista.com/statistics/975531/absolute-monthly-reach-of-netflix-in-the-netherlands-by-device/ (last visited November 18, 2024)
Monthly reach of Netflix in the Netherlands from July 2017 to July 2021, by device (in 1,000s) [Graph], Verenigde Internet Exploitanten , August 1, 2021. [Online]. Available: https://www.statista.com/statistics/975531/absolute-monthly-reach-of-netflix-in-the-netherlands-by-device/
