Instagram had an online reach of more than 9.5 million people in the Netherlands in August 2020, an increase when compared to Christmas 2019. Dutch audiences were most exposed to Instagram on their smartphone. As of 2018, roughly 73 percent of Dutch respondents aged 15 to 19 years old used Instagram. Instagram usage of Dutch individuals is increasing among all age groups but the biggest rise in Instagram usage penetration can be seen among the Dutch population younger than 40 years old.
Reach is normally defined as the percentage of visitors that visited specific content at least once during a certain period. The Netherlands has two different methods to measure online reach (in Dutch: bereik) of brands: GfK DAM and the "Nederlands Online Bereiksonderzoek" or NoBO. The numbers provided here are from the latter.
Monthly reach of Instagram in the Netherlands from July 2017 to August 2020, by device
(in 1,000s)
Data calculated by Statista on the basis of data published by the source. All numbers have been rounded.
* From March 2019 onwards, the source changed its publication lay-out. It omitted absolute numbers for the devices but kept the overall numbers. The numbers provided for the three device types are therefore estimates.
** The source mentions that per July 1st, 2019, the weighing of the panel composition changed to reflect the Dutch population. It mentions that there is a break in the data because of this.
The source did not provide numbers from before July 2017.
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Statista. (October 12, 2020). Monthly reach of Instagram in the Netherlands from July 2017 to August 2020, by device (in 1,000s) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/975293/absolute-monthly-reach-of-instagram-in-the-netherlands-by-device/
Statista. "Monthly reach of Instagram in the Netherlands from July 2017 to August 2020, by device (in 1,000s)." Chart. October 12, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/975293/absolute-monthly-reach-of-instagram-in-the-netherlands-by-device/
Statista. (2020). Monthly reach of Instagram in the Netherlands from July 2017 to August 2020, by device (in 1,000s). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/975293/absolute-monthly-reach-of-instagram-in-the-netherlands-by-device/
Statista. "Monthly Reach of Instagram in The Netherlands from July 2017 to August 2020, by Device (in 1,000s)." Statista, Statista Inc., 12 Oct 2020, https://www.statista.com/statistics/975293/absolute-monthly-reach-of-instagram-in-the-netherlands-by-device/
Statista, Monthly reach of Instagram in the Netherlands from July 2017 to August 2020, by device (in 1,000s) Statista, https://www.statista.com/statistics/975293/absolute-monthly-reach-of-instagram-in-the-netherlands-by-device/ (last visited December 21, 2024)
Monthly reach of Instagram in the Netherlands from July 2017 to August 2020, by device (in 1,000s) [Graph], Statista, October 12, 2020. [Online]. Available: https://www.statista.com/statistics/975293/absolute-monthly-reach-of-instagram-in-the-netherlands-by-device/
