According to a survey, 37 percent of digital consumers in Mexico made purchases online during El Buen Fin 2024 because they found more promotions. Additionally, 35 percent of respondents cited saving time and avoiding commuting to physical stores as their motivation for shopping online on those days.
Main reasons for shopping online during El Buen Fin in Mexico in 2024
Characteristic
Share of respondents
I find more promotions and discounts online than in a physical store
37%
I save time and avoid commuting to a physical store
35%
I can compare prices and variety online before buying
30%
I bought online to avoid crowds in a physical store
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El Buen Fin refers to an annual shopping event in Mexico held in November during the weekend before the Mexican Revolution holiday. In 2024, El Buen Fin took place from the 15th to the 18th of November.
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Asociación Mexicana de Venta Online. (December 16, 2024). Main reasons for shopping online during El Buen Fin in Mexico in 2024 [Graph]. In Statista. Retrieved March 13, 2025, from https://www.statista.com/statistics/974269/main-reasons-consumers-buy-products-online-el-buen-fin-mexico/
Asociación Mexicana de Venta Online. "Main reasons for shopping online during El Buen Fin in Mexico in 2024." Chart. December 16, 2024. Statista. Accessed March 13, 2025. https://www.statista.com/statistics/974269/main-reasons-consumers-buy-products-online-el-buen-fin-mexico/
Asociación Mexicana de Venta Online. (2024). Main reasons for shopping online during El Buen Fin in Mexico in 2024. Statista. Statista Inc.. Accessed: March 13, 2025. https://www.statista.com/statistics/974269/main-reasons-consumers-buy-products-online-el-buen-fin-mexico/
Asociación Mexicana de Venta Online. "Main Reasons for Shopping Online during El Buen Fin in Mexico in 2024." Statista, Statista Inc., 16 Dec 2024, https://www.statista.com/statistics/974269/main-reasons-consumers-buy-products-online-el-buen-fin-mexico/
Asociación Mexicana de Venta Online, Main reasons for shopping online during El Buen Fin in Mexico in 2024 Statista, https://www.statista.com/statistics/974269/main-reasons-consumers-buy-products-online-el-buen-fin-mexico/ (last visited March 13, 2025)
Main reasons for shopping online during El Buen Fin in Mexico in 2024 [Graph], Asociación Mexicana de Venta Online, December 16, 2024. [Online]. Available: https://www.statista.com/statistics/974269/main-reasons-consumers-buy-products-online-el-buen-fin-mexico/
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