According to a survey, 43 percent of digital consumers in Mexico made purchases during El Buen Fin 2023 to save time and avoid commuting to physical stores. Additionally, 35 percent of respondents cited better promotions and discounts as their motivation for shopping online on those days.
Main reasons for shopping online during El Buen Fin in Mexico in 2023
Characteristic
Share of respondents
I save time and avoid commuting to a physical store
43%
I find more promotions and discounts online than in a physical store
35%
I bought online to avoid crowds in a physical store
34%
I can compare prices and variety online before buying
31%
It gives me more benefits (coupons, discounts, free delivery, etc.)
El Buen Fin refers to an annual shopping event in Mexico held in November during the weekend before the Mexican Revolution holiday. To avoid crowds and prevent further COVID-19 contagions, the 2020 and 2021 editions of the event ran over an extended period. In 2023, El Buen Fin took place from the 17th to the 20th of November.
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Asociación Mexicana de Venta Online. (November 23, 2023). Main reasons for shopping online during El Buen Fin in Mexico in 2023 [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/974269/main-reasons-consumers-buy-products-online-el-buen-fin-mexico/
Asociación Mexicana de Venta Online. "Main reasons for shopping online during El Buen Fin in Mexico in 2023." Chart. November 23, 2023. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/974269/main-reasons-consumers-buy-products-online-el-buen-fin-mexico/
Asociación Mexicana de Venta Online. (2023). Main reasons for shopping online during El Buen Fin in Mexico in 2023. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/974269/main-reasons-consumers-buy-products-online-el-buen-fin-mexico/
Asociación Mexicana de Venta Online. "Main Reasons for Shopping Online during El Buen Fin in Mexico in 2023." Statista, Statista Inc., 23 Nov 2023, https://www.statista.com/statistics/974269/main-reasons-consumers-buy-products-online-el-buen-fin-mexico/
Asociación Mexicana de Venta Online, Main reasons for shopping online during El Buen Fin in Mexico in 2023 Statista, https://www.statista.com/statistics/974269/main-reasons-consumers-buy-products-online-el-buen-fin-mexico/ (last visited November 18, 2024)
Main reasons for shopping online during El Buen Fin in Mexico in 2023 [Graph], Asociación Mexicana de Venta Online, November 23, 2023. [Online]. Available: https://www.statista.com/statistics/974269/main-reasons-consumers-buy-products-online-el-buen-fin-mexico/
