Latin America: most popular FMCG brands 2023

Published by P. Navarro Villa, Sep 13, 2024

Coca-Cola was the most chosen FMCG brand in Latin America in 2023, with 2,986.4 million Consumer Reach Points (CRP) in the ranking. Ranking second was Colgate, with 795 million CRPs, followed by Pepsi, with 605 million CRPs.

Leading fast moving consumer goods (FMCG) brands in Latin America in 2023 (in million Consumer Reach Points)

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

June 2024

Region

LAC

Survey time period

2023

Number of respondents

42,800 brands worldwide

Supplementary notes

The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year). 

The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Food industry in Latin America and the Caribbean "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Food industry in Latin America and the Caribbean

Overview

8

Cereals and sugar

6

Fruits and vegetables

8

Animal products

7

Key players

4

Food inflation and affordability

5

Further related statistics

9

Further Content: You might find this interesting as well

Statistics

Topics

Food industry in Latin America and the CaribbeanFast food restaurants in the U.S. Food service in BrazilBanana industry in Latin AmericaCocoa and chocolate market in Latin America
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.