This statistic shows the share of the total advertising expenditure in Malaysia in 2018, by media type. During the period measured, 48 percent of advertising expenditure in Malaysia was for advertising on free-to-air (FTA) television, while one percent of the advertising expenditure in Malaysia for that year was spent on magazine advertisements.
Share of advertising expenditure in Malaysia in 2018, by media type
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Nielsen. (February 13, 2019). Share of advertising expenditure in Malaysia in 2018, by media type [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/973943/advertising-expenditure-share-by-media-type-malaysia/
Nielsen. "Share of advertising expenditure in Malaysia in 2018, by media type." Chart. February 13, 2019. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/973943/advertising-expenditure-share-by-media-type-malaysia/
Nielsen. (2019). Share of advertising expenditure in Malaysia in 2018, by media type. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/973943/advertising-expenditure-share-by-media-type-malaysia/
Nielsen. "Share of Advertising Expenditure in Malaysia in 2018, by Media Type." Statista, Statista Inc., 13 Feb 2019, https://www.statista.com/statistics/973943/advertising-expenditure-share-by-media-type-malaysia/
Nielsen, Share of advertising expenditure in Malaysia in 2018, by media type Statista, https://www.statista.com/statistics/973943/advertising-expenditure-share-by-media-type-malaysia/ (last visited December 03, 2024)
Share of advertising expenditure in Malaysia in 2018, by media type [Graph], Nielsen, February 13, 2019. [Online]. Available: https://www.statista.com/statistics/973943/advertising-expenditure-share-by-media-type-malaysia/
