Online shopping habits regarding loyalty in Italy 2023

Published by Statista Research Department, Apr 22, 2024
In 2023, 61 percent of regular e-shoppers in Italy said they were loyal to certain websites but liked to change sometimes when shopping online. However, close to 32 percent of respondents reported that they always used the same websites when making purchases online according to the survey.

E-commerce shoppers loyalty to websites in Italy 2023

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Release date

February 2024

Region

Italy

Survey time period

May 31 to July 19, 2023

Number of respondents

1,504 regular e-shoppers

Age group

18 years and older

Method of interview

Online survey

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