This graph shows the results of a survey concerning the number of customers of the most popular DIY and home improvement retailers in Germany from 2018 to 2021. During the 2021 survey period it was found that around 19 million persons among the German-speaking population aged 14 years and older stated that they had made a purchase at OBI in the previous six months.
Number of customers of the most popular DIY and home improvement retailers (purchase in the last six months) in Germany from 2018 to 2021
(in millions)
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Number of customers of the most popular DIY and home improvement retailers (purchase in the last six months) in Germany from 2018 to 2021
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Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.
Information on random sample:
2017: 23,106 respondents, projected base of 70.09 million people
2018: 23,086 respondents, projected base of 70.45 million people
2019: 23,120 respondents, projected base of 70.60 million people
2020: 23,138 respondents, projected base of 70.63 million people
2021: 23,299 respondents, projected base of 70.54 million people
The figures refer to the following studies: 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2022.
You can find more information on the methodology of the study here and in the report.
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VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (November 17, 2021). Number of customers of the most popular DIY and home improvement retailers (purchase in the last six months) in Germany from 2018 to 2021 (in millions) [Graph]. In Statista. Retrieved March 02, 2025, from https://www.statista.com/statistics/503458/most-popular-diy-retailers-by-customer-numbers-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Number of customers of the most popular DIY and home improvement retailers (purchase in the last six months) in Germany from 2018 to 2021 (in millions)." Chart. November 17, 2021. Statista. Accessed March 02, 2025. https://www.statista.com/statistics/503458/most-popular-diy-retailers-by-customer-numbers-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (2021). Number of customers of the most popular DIY and home improvement retailers (purchase in the last six months) in Germany from 2018 to 2021 (in millions). Statista. Statista Inc.. Accessed: March 02, 2025. https://www.statista.com/statistics/503458/most-popular-diy-retailers-by-customer-numbers-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Number of Customers of The Most Popular Diy and Home Improvement Retailers (Purchase in The Last Six Months) in Germany from 2018 to 2021 (in Millions)." Statista, Statista Inc., 17 Nov 2021, https://www.statista.com/statistics/503458/most-popular-diy-retailers-by-customer-numbers-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), Number of customers of the most popular DIY and home improvement retailers (purchase in the last six months) in Germany from 2018 to 2021 (in millions) Statista, https://www.statista.com/statistics/503458/most-popular-diy-retailers-by-customer-numbers-germany/ (last visited March 02, 2025)
Number of customers of the most popular DIY and home improvement retailers (purchase in the last six months) in Germany from 2018 to 2021 (in millions) [Graph], VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), November 17, 2021. [Online]. Available: https://www.statista.com/statistics/503458/most-popular-diy-retailers-by-customer-numbers-germany/
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