Reasons for not buying any type of product online in Colombia 2021

Published by
Stephanie Chevalier,
May 16, 2023
In 2021, more than 60 percent of Colombian consumers surveyed said they would not buy a product they were unfamiliar with online because they liked to see and touch it in person. In addition, 47 percent preferred to try the product before buying it, while 46 percent stated that they found the quality of fresh products better in stores.

Reasons for consumers not to purchase unfamiliar products online in Colombia in 2021

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Release date

July 2021

Region

Colombia

Survey time period

February 16 to 24, 2021

Number of respondents

789 respondents

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

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Overview

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Segments

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Sites and apps

7

Consumption

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E-commerce dates

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