Most used products of the Heisei era in Japan 2018

Most frequently used daily necessities of the Heisei period among Japanese consumers as of 2018*

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Source

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Release date

February 2019

Region

Japan

Survey time period

November 9 to 22, 2018

Number of respondents

3,857 respondents

Age group

20 years and older

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

*The Heisei era describes the time period between 1989 and 2019. The era is based on the imperial reign of Japan's current Emperor Akihito, the country's 125th heir to the Chrysanthemum Throne. The Heisei period will likely end on April 30, 2019 (Heisei 31), the date on which Emperor Akihito is expected to abdicate the Chrysanthemum Throne.

Original question: "Within the 30 years of the Heisei period, which of the following products do you use most frequently?"

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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  • Reports
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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