This statistic presents the most important attributes of the online shopping experience according to shoppers in the United States as of November 2018. According to the source, 61 percent of respondents stated that the search and navigation and the subsequent ease of finding products was one of the most important factors of the online shopping experience.
Most important attributes of the online shopping experience according to shoppers in the United States as of November 2018
Characteristic
Share of respondents
Search and navigation (easy to find products)
61%
Product ratings and reviews
53%
A fast and convenient check-out process
50%
Overall speed/responsiveness of the website
48%
Improved product content and information
38%
Ability to check inventory/availability in a local store
Question: "When you shop online (including the holiday shopping season), what are the most important attributes of the online shopping experience?"
Source did not reveal information regarding the sample size or age range of respondents.
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451 Research. (November 20, 2018). Most important attributes of the online shopping experience according to shoppers in the United States as of November 2018 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/973413/most-important-attributes-online-shopping-shoppers-usa/
451 Research. "Most important attributes of the online shopping experience according to shoppers in the United States as of November 2018." Chart. November 20, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/973413/most-important-attributes-online-shopping-shoppers-usa/
451 Research. (2018). Most important attributes of the online shopping experience according to shoppers in the United States as of November 2018. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/973413/most-important-attributes-online-shopping-shoppers-usa/
451 Research. "Most Important Attributes of The Online Shopping Experience According to Shoppers in The United States as of November 2018." Statista, Statista Inc., 20 Nov 2018, https://www.statista.com/statistics/973413/most-important-attributes-online-shopping-shoppers-usa/
451 Research, Most important attributes of the online shopping experience according to shoppers in the United States as of November 2018 Statista, https://www.statista.com/statistics/973413/most-important-attributes-online-shopping-shoppers-usa/ (last visited July 22, 2024)
Most important attributes of the online shopping experience according to shoppers in the United States as of November 2018 [Graph], 451 Research, November 20, 2018. [Online]. Available: https://www.statista.com/statistics/973413/most-important-attributes-online-shopping-shoppers-usa/
