Japanese consumers in their seventies were more likely to refrain from purchasing products that harm the environment or society, as revealed in a survey on sustainable shopping behavior conducted in February 2024. Over 73 percent of respondents aged 70 to 79 stated that they would at least sometimes avoid buying products with a negative impact on nature and society. The survey revealed that senior consumers were more likely not to buy unsustainable products.
Share of consumers refraining from buying products harming the environment and society in Japan as of February 2024, by age group
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Share of consumers refraining from buying products harming the environment and society in Japan as of February 2024, by age group
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respondents bought food and beverages, daily necessities, and fashion items in the past two to three months; weighted figures
Method of interview
Online survey
Supplementary notes
Original question: "When shopping, to what extent do you do the following consciously? - I do not buy products that negatively impact the environment and society."
Figures represent the sum of respondents stating that they always, often, or sometimes did the stated action consciously.
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Hakuhodo. (August 23, 2024). Share of consumers refraining from buying products harming the environment and society in Japan as of February 2024, by age group [Graph]. In Statista. Retrieved April 03, 2025, from https://www.statista.com/statistics/1427371/japan-share-consumers-avoid-buying-product-harming-environment-society-by-age/
Hakuhodo. "Share of consumers refraining from buying products harming the environment and society in Japan as of February 2024, by age group." Chart. August 23, 2024. Statista. Accessed April 03, 2025. https://www.statista.com/statistics/1427371/japan-share-consumers-avoid-buying-product-harming-environment-society-by-age/
Hakuhodo. (2024). Share of consumers refraining from buying products harming the environment and society in Japan as of February 2024, by age group. Statista. Statista Inc.. Accessed: April 03, 2025. https://www.statista.com/statistics/1427371/japan-share-consumers-avoid-buying-product-harming-environment-society-by-age/
Hakuhodo. "Share of Consumers Refraining from Buying Products Harming The Environment and Society in Japan as of February 2024, by Age Group." Statista, Statista Inc., 23 Aug 2024, https://www.statista.com/statistics/1427371/japan-share-consumers-avoid-buying-product-harming-environment-society-by-age/
Hakuhodo, Share of consumers refraining from buying products harming the environment and society in Japan as of February 2024, by age group Statista, https://www.statista.com/statistics/1427371/japan-share-consumers-avoid-buying-product-harming-environment-society-by-age/ (last visited April 03, 2025)
Share of consumers refraining from buying products harming the environment and society in Japan as of February 2024, by age group [Graph], Hakuhodo, August 23, 2024. [Online]. Available: https://www.statista.com/statistics/1427371/japan-share-consumers-avoid-buying-product-harming-environment-society-by-age/
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