Gen Z social commerce usage type in the U.S. & UK 2022, by gender
Gen Z women are more likely than Gen Z men to make purchases via social media in the United States and the United Kingdom. At least 43 percent of female respondents in that generation had experienced buying a product on social networks as of January 2022, while the male usage rate stood at 37 percent. Discovering new brands via social media or visiting brands' social media stores was also more popular among Gen Z women than their male counterparts.
