Belgium: importance of healthy food in Flanders 2018

The statistic displays the results of a survey regarding the importance of healthy food in Flanders (Belgium) in 2018. The survey results indicate that as of 2018, the majority of the Flemish households surveyed considered it important that the food consumed in their household was healthy. Approximately 30 percent of respondents considered it to be very important that their food was healthy, while just over ten percent of respondent considered healthy food to be unimportant or were indifferent.

How important is it to you that food is healthy?*

Characteristic	Share of respondents
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Release date

November 2018

More information

Region

Belgium

Survey time period

March 28, 2018 to April 15, 2018

Number of respondents

951 respondents

Age group

18 years and older

Special properties

households

Method of interview

Online survey

Supplementary notes

*The question was phrased by the source as follows: "Graag willen we van u weten wat u belangrijk vindt wat betreft eten in uw huishouden. Voor mij is het belangrijk dat het eten gezond is." (English: "We would like to know what you find important with regard to food in your household. It is important to me that the food is healthy.")

**The methodological approach used by the source consisted of literary research of relevant studies and policy papers to establish key hypotheses which were tested by the following research phases:
A household diary study in which a representative sample of 1,031 Flemish households kept a diary for the duration of one week was used to record the quantity, composition, and destination of food waste. The diary study was conducted in four phases of +/- 250 households in order to avoid seasonal, end of year and holiday effects.
An online survey of a representative sample of 954 Flemish households was used to pose questions to respondents who partook in the household diary study regarding their stance towards and perception of food waste, storage habits and eating patterns.
Data from the GfK household panel concerning the actual purchasing behavior of Flemish households was used to map food purchases. The panel consists of a representative sample of Belgian households who consistently register their FMCG purchases via a scanner and was therefore not based on a questionnaire.
A statistical fusion of various parameters was used to used to connect the results of the diary study, the online survey and the real purchase data. Following this, the data was weighted in order to ensure that it was representative of the Flemish population.

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