Number of categories listed on U.S. Facebook user ad preference pages 2018

Published by
Stacy Jo Dixon,
Jan 28, 2022
This statistic presents the average number of ad categories listed on U.S. Facebook users' ad preference pages as of October 2018. According to the findings, 33 percent of respondents reported that they had over 21 categories listed on their ad preference page on the social media network, while in comparison 27 percent of respondents stated that they had around ten to 20 categories listed.

Average number of ad categories listed on U.S. Facebook users' ad preference pages as of October 2018

CharacteristicShare of respondents
Fewer than 10 categories 27%
10 to 20 categories 27%
21+ categories 33%
Not assigned to a category 11%
Did not give an answer 2%
Showing entries 1 to 5 (5 entries in total)
Created with Highcharts 7.2.2Share of respondents27%27%27%27%33%33%11%11%2%2%Fewer than 10 categories10 to 20 categories21+ categoriesNot assigned to a categoryDid not give an answer
0%5%10%15%20%25%30%35%40%

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Release date

January 2019

Region

United States

Survey time period

September 4 to October 1, 2018

Number of respondents

963 respondents

Age group

18 years and older

Special properties

Facebook users

Method of interview

Online survey

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