Media advertising spending in Sweden 2014-2023

Published by Statista Research Department, Nov 21, 2024

In 2023, the media advertising spending in Sweden saw a decrease of 1.2 percent compared to previous year, amounting to 48.98 billion Swedish kronor. A year earlier the figure stood at 49.47 billion Swedish kronor.

Media advertising spending in Sweden from 2014 to 2023 (in billion SEK)

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Release date

2024

Region

Sweden

Survey time period

2014 to 2023

Supplementary notes

Figures for years prior to 2023 come from previous reporting. 
Figures have been rounded.

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Overview

8

Traditional media

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Digital media

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Agencies

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Consumer insight

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Advertising in the NordicsMedia usage in SwedenMedia usage in FinlandMedia usage in NorwayDigitalization in the media industry in Sweden
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