This statistic shows the average score of major department stores' overall brand health in the United Kingdom (UK) between 2014 and 2018. The combined data for Debenhams, House of Fraser, John Lewis, and Marks & Spencer suggests that the brand health of high street department stores in the United Kingdom suffered a decline over a four-year period of time. While in September 2014 department stores' overall brand health in the UK was at 37 percent, this figure regressed to 32 percent by September 2018.
Combined average score of department stores' brand health in the United Kingdom (UK) between September 2014 and September 2018*
Characteristic
Combined average score
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* Nationally representative average scores of Debenhams, House of Fraser, John Lewis, and M&S combined.
The source's measurement of brand health includes the metrics Impression, Quality, Value, Satisfaction, Recommend and Reputation.
The source adds the following information: "All of this data is collected in the YouGov Cube, our connected data vault which holds 230,000 data variables collected from over 300,000 YouGov panellists in the UK."
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YouGov. (January 17, 2019). Combined average score of department stores' brand health in the United Kingdom (UK) between September 2014 and September 2018* [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/973065/brand-health-of-department-stores-in-the-united-kingdom-uk/
YouGov. "Combined average score of department stores' brand health in the United Kingdom (UK) between September 2014 and September 2018*." Chart. January 17, 2019. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/973065/brand-health-of-department-stores-in-the-united-kingdom-uk/
YouGov. (2019). Combined average score of department stores' brand health in the United Kingdom (UK) between September 2014 and September 2018*. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/973065/brand-health-of-department-stores-in-the-united-kingdom-uk/
YouGov. "Combined Average Score of Department Stores' Brand Health in The United Kingdom (Uk) between September 2014 and September 2018*." Statista, Statista Inc., 17 Jan 2019, https://www.statista.com/statistics/973065/brand-health-of-department-stores-in-the-united-kingdom-uk/
YouGov, Combined average score of department stores' brand health in the United Kingdom (UK) between September 2014 and September 2018* Statista, https://www.statista.com/statistics/973065/brand-health-of-department-stores-in-the-united-kingdom-uk/ (last visited July 22, 2024)
Combined average score of department stores' brand health in the United Kingdom (UK) between September 2014 and September 2018* [Graph], YouGov, January 17, 2019. [Online]. Available: https://www.statista.com/statistics/973065/brand-health-of-department-stores-in-the-united-kingdom-uk/
