Hotstar was the leading investor with 40 billion Indian rupees for original content among other OTT players in India in 2017. The Star India Limited's streaming platform secured the digital rights to stream the Indian premier League until 2022. The next major OTT investor in original content was Netflix with six billion rupees invested in the market that year.
Leading over-the-top (OTT) media investors for original content in India in 2017 (in billion Indian rupees)*
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BCG. (November 1, 2018). Leading over-the-top (OTT) media investors for original content in India in 2017 (in billion Indian rupees)* [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/971880/investments-in-ott-for-original-content-india/
BCG. "Leading over-the-top (OTT) media investors for original content in India in 2017 (in billion Indian rupees)*." Chart. November 1, 2018. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/971880/investments-in-ott-for-original-content-india/
BCG. (2018). Leading over-the-top (OTT) media investors for original content in India in 2017 (in billion Indian rupees)*. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/971880/investments-in-ott-for-original-content-india/
BCG. "Leading Over-the-top (Ott) Media Investors for Original Content in India in 2017 (in Billion Indian Rupees)*." Statista, Statista Inc., 1 Nov 2018, https://www.statista.com/statistics/971880/investments-in-ott-for-original-content-india/
BCG, Leading over-the-top (OTT) media investors for original content in India in 2017 (in billion Indian rupees)* Statista, https://www.statista.com/statistics/971880/investments-in-ott-for-original-content-india/ (last visited November 03, 2024)
Leading over-the-top (OTT) media investors for original content in India in 2017 (in billion Indian rupees)* [Graph], BCG, November 1, 2018. [Online]. Available: https://www.statista.com/statistics/971880/investments-in-ott-for-original-content-india/
