H&R Block advertising spending in the U.S. 2016-2019

Published by
Julia Faria,
Dec 19, 2023
In 2019, H&R Block spent 150 million U.S. dollars on measured media advertising spending in the United States. The tax preparation service provider decreased its promotional investments by 18 million dollars compared to the previous year.

Advertising spending of H&R Block in the United States from 2016 to 2019 (in million U.S. dollars)

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Release date

July 2020

Region

United States

Survey time period

2016 to 2019

Special properties

measured media only

Supplementary notes

Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.

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