Most important product labels when buying cosmetics in the UK 2019

Published by
Dominique Petruzzi,
May 10, 2024
This chart illustrates the product labels consumers in the United Kingdom (UK) find to be most important when they are buying cosmetic products as of January 2019. According to a survey carried out by ProdegeMR, 39 percent of respondents stated that the label "cruelty free/vegan" on cosmetic products was important to them. Another product label was "natural/organic" with 20 percent of the respondents considering it to be important when buying cosmetics.

What is the most important product label when it comes to buying cosmetic products?

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Release date

February 2019

Region

United Kingdom

Survey time period

January 18, 2019

Number of respondents

8,508*

Method of interview

Online survey

Supplementary notes

*Information as to the age, gender, socio-economic status of the respondents was not provided.
Figures have been rounded.
Figures may not total 100 percent due to rounding.

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