This statistic displays the share of Spanish population that perceived any type of outdoor advertising 2020, distributed by socioeconomic status. Outdoor advertising was most noticed by the wealthiest socioeconomic groups and featured its lowest perception among the more modest groups, with a penetration of only 62.6 percent.
Perception of outdoor advertising in Spain in 2020, by socioeconomic status
*According to the source, on this scale, IA1 category refers to the population with the highest income and IE2 category refers to those with the lowest income.
- IA1: >€3,005 per month
- IA2. €2,452 to €3,005 per month
- IB: €2,146 to €2,451 per month
- IC: €1,603 to €2,145 per month
- ID: €1,313 to 1,312 per month
- IE1: €745 to €1,312 per month
- IE2: <€745 per month
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AIMC (Spain). (February 12, 2021). Perception of outdoor advertising in Spain in 2020, by socioeconomic status [Graph]. In Statista. Retrieved October 30, 2024, from https://www.statista.com/statistics/970843/ooh-influence-by-social-status-spain/
AIMC (Spain). "Perception of outdoor advertising in Spain in 2020, by socioeconomic status." Chart. February 12, 2021. Statista. Accessed October 30, 2024. https://www.statista.com/statistics/970843/ooh-influence-by-social-status-spain/
AIMC (Spain). (2021). Perception of outdoor advertising in Spain in 2020, by socioeconomic status. Statista. Statista Inc.. Accessed: October 30, 2024. https://www.statista.com/statistics/970843/ooh-influence-by-social-status-spain/
AIMC (Spain). "Perception of Outdoor Advertising in Spain in 2020, by Socioeconomic Status." Statista, Statista Inc., 12 Feb 2021, https://www.statista.com/statistics/970843/ooh-influence-by-social-status-spain/
AIMC (Spain), Perception of outdoor advertising in Spain in 2020, by socioeconomic status Statista, https://www.statista.com/statistics/970843/ooh-influence-by-social-status-spain/ (last visited October 30, 2024)
Perception of outdoor advertising in Spain in 2020, by socioeconomic status [Graph], AIMC (Spain), February 12, 2021. [Online]. Available: https://www.statista.com/statistics/970843/ooh-influence-by-social-status-spain/
