Most popular alcoholic beverages among millennials Germany 2020

Published by
Evgenia Koptyug,
Oct 8, 2024
This statistic presents the results of a survey conducted in Germany regarding the most popular alcoholic beverages among millennials in 2020. That year, roughly 16.3 percent of respondents aged 25 to 30 preferred vodka.

Most popular alcoholic beverages among millennials in Germany in 2020, compared to the population

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Source

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Release date

November 2020

Region

Germany

Survey time period

2020

Age group

14 years and older

Special properties

German-speaking population; consumed at least once a month

Method of interview

Face-to-face interview

Supplementary notes

The term "millennials" (generation Y) refers to the age of the respondents, who were born between 1981 and 1995. This definition can vary depending on the source. Here it refers to respondents who were between 24 and 38 years old during the survey period.

Information on the sample:
2019: 23,120 respondents, projection to 70.60 million people.

Information on the target group '"millennials (24 to 30 years old)":
Projection to 7.26 million people.

Information on the target group "millennials (31 to 38 years old)"
Projection to 8.05 million people.

Further information on the method can be found here.

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