Most popular beer brands among millennials Germany 2021

Most popular beer brands among millennials in Germany in 2021, compared to the population

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Release date

November 2021

Region

Germany

Survey time period

2021

Age group

14 years and older

Special properties

German-speaking population; consumption in the last 4 weeks.

Method of interview

Face-to-face interview

Supplementary notes

The term "millennials" refers to the age of the respondents, who were between 18 and 35 years old during the survey period.

Information on the sample:
2018: 23,086 respondents, projection to 70.45 million people.

Information on the target group '"millennials (18 to 25 years old)":
Projection to 7.19 million people.

Information on the target group "millennials (26 to 35 years old)"
Projection to 10.42 million people.

Further information on the method can be found here.

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