Most popular beer brands among millennials Germany 2021

Published by
Evgenia Koptyug,
Oct 8, 2024
This statistic shows the results of a survey conducted in Germany among millennials regarding most popular beer brands in 2021. During the period of consideration roughly 14.8 percent of millennials aged 26 to 31 stated that during the last four weeks they consumed Beck's beer.

Most popular beer brands among millennials in Germany in 2021, compared to the population

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Release date

November 2021

Region

Germany

Survey time period

2021

Age group

14 years and older

Special properties

German-speaking population; consumption in the last 4 weeks.

Method of interview

Face-to-face interview

Supplementary notes

The term "millennials" refers to the age of the respondents, who were between 18 and 35 years old during the survey period.

Information on the sample:
2018: 23,086 respondents, projection to 70.45 million people.

Information on the target group '"millennials (18 to 25 years old)":
Projection to 7.19 million people.

Information on the target group "millennials (26 to 35 years old)"
Projection to 10.42 million people.

Further information on the method can be found here.

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