Usage of travel influencers for recommendations U.S. 2021

During a May 2021 survey fielded among U.S. adults, it was found that 84 percent of respondents said they consulted travel influencers for recommendation on trips in some level out of which 19 percent said they did so often. At the same time, 11 percent said they did not look to travel influencers for recommendations at all.

Share of adults who looked to travel influencers for recommendations in the United States as of May 2021

Characteristic	Share of respondents
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Release date

May 2021

More information

Region

United States

Survey time period

May 4 to 6, 2021

Number of respondents

609 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: "Do you usually look to travel influencers for travel recommendations?"

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