Main website types for branded cross-border online purchases 2022

Published by
Koen van Gelder,
Aug 8, 2024
A study conducted in July 2022 revealed that almost six in ten cross-border online shoppers prefer to buy directly from the brand website when purchasing abroad. Marketplaces were the second most chosen platform type, with 40 percent of respondents.

Preferred platform types to buy branded products among cross-border online shoppers in 2022

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Release date

May 2023

Region

Worldwide

Survey time period

July 2022

Number of respondents

9,000 online shoppers in 9 countries*

Method of interview

Online survey

Supplementary notes

* Buyers who have shopped online in the past year and bought from a brand or retailer based outside of their country. Approximately 1,000 respondents per the following markets: U.S., Canada, UK, Germany, France, China, Japan, UAE, and Australia.

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