Leading online purchasing platforms based on shopper mindset worldwide 2018

Published by Statista Research Department, Mar 24, 2025
This statistic presents the most common types of online shopping platforms based on online shopper mindset worldwide as of 2018. During a survey of global shoppers it was found that brand agnostic, "just browsing" purchases from online retailers and brands only accounted for seven percent of online purchases, while online marketplaces generated 11 percent of total purchases in this shopper mindset.

Distribution of online purchases based on global online shopper mindset in 2018, by platform

CharacteristicPurchase from online retailers & brandsPurchase from online marketplaces
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Showing entries 1 to 4 (4 entries in total)
Statistic: Distribution of online purchases based on global online shopper mindset in 2018, by platform

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Source

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Release date

October 2018

Region

Worldwide

Survey time period

2018

Number of respondents

13,022 respondents

Supplementary notes

The source does not provide an exact date or type of survey.
The study is based on surveys of more than 13,000 consumers in 12 markets, combined with surveys of 650 retailers in the US, UK and Australia.

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