This statistic presents the most common online shopping mindsets and scenarios according to online shoppers worldwide in 2018. During a survey of global shoppers, it was found that 61 percent of buying behavior fell into the mindset of shoppers already knowing which brand they wanted to buy. A total of 46 percent of shopping scenarios included shoppers knowing which brand and which specific product they wanted, such as a particular sneaker model from a specific brand. Only 39 percent of purchases were brand agnostic, highlighting the importance of brand loyalty during the shopping process.
Most common online shopping mindsets and scenarios according to online shoppers worldwide in 2018
The source does not provide an exact date or type of survey. The study is based on surveys of more than 13,000 consumers in 12 markets, combined with surveys of 650 retailers in the US, UK and Australia.
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Pitney Bowes. (October 24, 2018). Most common online shopping mindsets and scenarios according to online shoppers worldwide in 2018 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/968261/online-purchasing-mindsets-and-scenarios-global/
Pitney Bowes. "Most common online shopping mindsets and scenarios according to online shoppers worldwide in 2018." Chart. October 24, 2018. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/968261/online-purchasing-mindsets-and-scenarios-global/
Pitney Bowes. (2018). Most common online shopping mindsets and scenarios according to online shoppers worldwide in 2018. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/968261/online-purchasing-mindsets-and-scenarios-global/
Pitney Bowes. "Most Common Online Shopping Mindsets and Scenarios According to Online Shoppers Worldwide in 2018." Statista, Statista Inc., 24 Oct 2018, https://www.statista.com/statistics/968261/online-purchasing-mindsets-and-scenarios-global/
Pitney Bowes, Most common online shopping mindsets and scenarios according to online shoppers worldwide in 2018 Statista, https://www.statista.com/statistics/968261/online-purchasing-mindsets-and-scenarios-global/ (last visited December 21, 2024)
Most common online shopping mindsets and scenarios according to online shoppers worldwide in 2018 [Graph], Pitney Bowes, October 24, 2018. [Online]. Available: https://www.statista.com/statistics/968261/online-purchasing-mindsets-and-scenarios-global/
