This statistic presents the most common online shopping mindsets and scenarios according to online shoppers worldwide in 2018. During a survey of global shoppers, it was found that 61 percent of buying behavior fell into the mindset of shoppers already knowing which brand they wanted to buy. A total of 46 percent of shopping scenarios included shoppers knowing which brand and which specific product they wanted, such as a particular sneaker model from a specific brand. Only 39 percent of purchases were brand agnostic, highlighting the importance of brand loyalty during the shopping process.
Most common online shopping mindsets and scenarios according to online shoppers worldwide in 2018
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
The source does not provide an exact date or type of survey. The study is based on surveys of more than 13,000 consumers in 12 markets, combined with surveys of 650 retailers in the US, UK and Australia.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Pitney Bowes. (October 24, 2018). Most common online shopping mindsets and scenarios according to online shoppers worldwide in 2018 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/968261/online-purchasing-mindsets-and-scenarios-global/
Pitney Bowes. "Most common online shopping mindsets and scenarios according to online shoppers worldwide in 2018." Chart. October 24, 2018. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/968261/online-purchasing-mindsets-and-scenarios-global/
Pitney Bowes. (2018). Most common online shopping mindsets and scenarios according to online shoppers worldwide in 2018. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/968261/online-purchasing-mindsets-and-scenarios-global/
Pitney Bowes. "Most Common Online Shopping Mindsets and Scenarios According to Online Shoppers Worldwide in 2018." Statista, Statista Inc., 24 Oct 2018, https://www.statista.com/statistics/968261/online-purchasing-mindsets-and-scenarios-global/
Pitney Bowes, Most common online shopping mindsets and scenarios according to online shoppers worldwide in 2018 Statista, https://www.statista.com/statistics/968261/online-purchasing-mindsets-and-scenarios-global/ (last visited August 25, 2024)
Most common online shopping mindsets and scenarios according to online shoppers worldwide in 2018 [Graph], Pitney Bowes, October 24, 2018. [Online]. Available: https://www.statista.com/statistics/968261/online-purchasing-mindsets-and-scenarios-global/