The Japanese cosmetic giants have their roots in the chemical and personal care sectors. Building on their expertise and research innovations, market leaders have created some of the most valuable non-tech brands in Japan. Domestic brands have high brand recognition among Japanese consumers, reinforcing their position in the local market. While foreign companies face challenges against the market leaders, private labels' competition is emerging as retailers' store brand reputation improved in recent years.
Japanese cosmetics in the global landscape
Japanese beauty manufacturers are highly valued in the global market, with Shiseido and Kao Corporation ranking among the top 10 beauty manufacturers worldwide. Both companies have a significant presence in the Asia Pacific region, from where they generate their second-largest share of revenue after the domestic market. Chinese consumers, in particular, have a high demand for mid-priced and luxury brands, seeking high-quality and safe products.
Leading cosmetics companies in Japan in 2022, by sales value
(in billion U.S. dollars)
Characteristic
Sales value in billion U.S. dollars
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Women's Wear Daily. (April 21, 2023). Leading cosmetics companies in Japan in 2022, by sales value (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/967425/japan-leasing-cosmetics-companies-by-sales/
Women's Wear Daily. "Leading cosmetics companies in Japan in 2022, by sales value (in billion U.S. dollars)." Chart. April 21, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/967425/japan-leasing-cosmetics-companies-by-sales/
Women's Wear Daily. (2023). Leading cosmetics companies in Japan in 2022, by sales value (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/967425/japan-leasing-cosmetics-companies-by-sales/
Women's Wear Daily. "Leading Cosmetics Companies in Japan in 2022, by Sales Value (in Billion U.S. Dollars)." Statista, Statista Inc., 21 Apr 2023, https://www.statista.com/statistics/967425/japan-leasing-cosmetics-companies-by-sales/
Women's Wear Daily, Leading cosmetics companies in Japan in 2022, by sales value (in billion U.S. dollars) Statista, https://www.statista.com/statistics/967425/japan-leasing-cosmetics-companies-by-sales/ (last visited July 22, 2024)
Leading cosmetics companies in Japan in 2022, by sales value (in billion U.S. dollars) [Graph], Women's Wear Daily, April 21, 2023. [Online]. Available: https://www.statista.com/statistics/967425/japan-leasing-cosmetics-companies-by-sales/