During a 2023 survey, 50 percent of respondents from 28 countries across the world stated that they trusted the media as a source of reliable information, down from 51 percent in 2020 but the same as in 2021 and 2022. The reported also revealed that the country with the most trust in media was China, whereas the United Kingdom fared the poorest in that regard with just 31 percent of respondents saying that they had faith in the media.
Level of trust in media worldwide from 2018 to 2023
2021: 27 countries worldwide, top four box for trust on a nine point scale where 1 = 'do not trust at all', 9 = 'trust it a great deal'
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a nine-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal" Figures for years prior to 2023 come from earlier publications.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Edelman. (January 14, 2024). Level of trust in media worldwide from 2018 to 2023 [Graph]. In Statista. Retrieved March 13, 2025, from https://www.statista.com/statistics/967315/media-sources-trust-worldwide-gender/
Edelman. "Level of trust in media worldwide from 2018 to 2023." Chart. January 14, 2024. Statista. Accessed March 13, 2025. https://www.statista.com/statistics/967315/media-sources-trust-worldwide-gender/
Edelman. (2024). Level of trust in media worldwide from 2018 to 2023. Statista. Statista Inc.. Accessed: March 13, 2025. https://www.statista.com/statistics/967315/media-sources-trust-worldwide-gender/
Edelman. "Level of Trust in Media Worldwide from 2018 to 2023." Statista, Statista Inc., 14 Jan 2024, https://www.statista.com/statistics/967315/media-sources-trust-worldwide-gender/
Edelman, Level of trust in media worldwide from 2018 to 2023 Statista, https://www.statista.com/statistics/967315/media-sources-trust-worldwide-gender/ (last visited March 13, 2025)
Level of trust in media worldwide from 2018 to 2023 [Graph], Edelman, January 14, 2024. [Online]. Available: https://www.statista.com/statistics/967315/media-sources-trust-worldwide-gender/
