Use of virtual environments/ VR in market research worldwide 2014-2020

Published by
Raphael Bohne,
Nov 30, 2022
The share of organizations using virtual reality or virtual reality in market research worldwide fluctuated considerably between 2014 and 2021. During the 2021 survey, over one fifth of respondents mentioned they used virtual environments or virtual reality as a research method.

Share of organizations using virtual environments or virtual reality in market research worldwide from 2014 to 2020

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Release date

January 2022

Region

Worldwide

Survey time period

2014 to 2021

Number of respondents

785 respondents

Special properties

professionals at suppliers and clients in the market research industry

Method of interview

Online interview

Supplementary notes

2019 sample size: 1,088 respondents
2018 sample size: 1,260 respondents
2017 sample size: 1,533 respondents
2016 sample size: 1,637 respondents
2015 sample size: 1,585 respondents
2014 sample size: 2,030 respondents

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