The share of organizations using eye tracking in market research worldwide fluctuated considerably between 2014 and 2020. During the 2020 survey, 39 percent of respondents stated they used eye tracking as a research method.
Share of organizations using eye tracking in market research worldwide from 2014 to 2020
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Share of respondents
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GreenBook. (January 28, 2021). Share of organizations using eye tracking in market research worldwide from 2014 to 2020 [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/966898/market-research-industry-eye-tracking/
GreenBook. "Share of organizations using eye tracking in market research worldwide from 2014 to 2020." Chart. January 28, 2021. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/966898/market-research-industry-eye-tracking/
GreenBook. (2021). Share of organizations using eye tracking in market research worldwide from 2014 to 2020. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/966898/market-research-industry-eye-tracking/
GreenBook. "Share of Organizations Using Eye Tracking in Market Research Worldwide from 2014 to 2020." Statista, Statista Inc., 28 Jan 2021, https://www.statista.com/statistics/966898/market-research-industry-eye-tracking/
GreenBook, Share of organizations using eye tracking in market research worldwide from 2014 to 2020 Statista, https://www.statista.com/statistics/966898/market-research-industry-eye-tracking/ (last visited July 03, 2024)
Share of organizations using eye tracking in market research worldwide from 2014 to 2020 [Graph], GreenBook, January 28, 2021. [Online]. Available: https://www.statista.com/statistics/966898/market-research-industry-eye-tracking/