Use of big data analytics in market research worldwide 2014-2021

Published by
Raphael Bohne,
Nov 30, 2022
The share of organizations using big data analytics in market research worldwide steadily increased from 2014 to 2021, despite a slight drop in 2019. During the 2021 survey, 46 percent of respondents mentioned they used big data analytics as a research method.

Share of organizations using big data analytics in market research worldwide from 2014 to 2021

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

January 2022

Region

Worldwide

Survey time period

2014 to 2021

Number of respondents

785 respondents

Special properties

professionals at suppliers and clients in the market research industry

Method of interview

Online interview

Supplementary notes

2021 sample size: 1,323 respondents
2019 sample size: 1,088 respondents
2018 sample size: 1,260 respondents
2017 sample size: 1,533 respondents
2016 sample size: 1,637 respondents
2015 sample size: 1,585 respondents
2014 sample size: 2,030 respondents

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Market research industry "

The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Market research industry

Industry overview

8

Global leaders

8

Research methods

6

Further related statistics

20

Further Content: You might find this interesting as well

Statistics

Topics

Market research in U.S.Advertising in the United StatesAdvertising worldwideMarket research industry
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.