Use of social media analytics in market research worldwide 2014-2020

Published by
Raphael Bohne,
Nov 10, 2022
The share of organizations using social media analytics in market research worldwide increased overall from 2014 to 2020, despite some fluctuation. During the 2020 survey, 57 percent of respondents stated they used social media analytics as a research method.

Share of organizations using social media analytics in market research worldwide from 2014 to 2020

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Release date

January 2021

Region

Worldwide

Survey time period

2014 to 2020

Number of respondents

785 respondents

Special properties

professionals at suppliers and clients in the market research industry

Method of interview

Online interview

Supplementary notes

2019 sample size: 1,088 respondents
2018 sample size: 1,260 respondents
2017 sample size: 1,533 respondents
2016 sample size: 1,637 respondents
2015 sample size: 1,585 respondents
2014 sample size: 2,030 respondents

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