This data show the results of a survey about the information sources normally used in Germany. In 2023, around 80 percent of the German-speaking population searched the internet if they wanted to find more detailed and comprehensive information. The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
Friends and family vs. the media
While web searches were a popular method of obtaining information, the majority of respondents preferred to ask relatives, friends and acquaintances. In terms of the media, these were increasingly less used by the population for information purposes. While television continued to lead among so-called traditional media, the same could not be said for newspapers, magazines and the radio. This could be connected to the fact that less than half of Germans trust the media when it comes to delivering correct information.
Where to look
The type of source used for finding information depends on what kind of information the user is searching for and on the user's profile. One example is political affiliation. Just over a third of Bündnis 90/die Grünen supporters used social media as a source of information . When researching goods and services, however, the majority of Germans searched online.
Information sources most used by the population in Germany in 2023
Information on the population: Based on the German-speaking population aged 14 and older in private households in the place of the main residence in the Federal Republic of Germany.
23,524 respondents, representing 70.60 million people.
More information on the methodology available here .
The question asked during the survey was formulated in the following manner: "There are topics which one would like to become better and more extensively informed about. It always depends on the topic of course, but what do you usually do to get information? Which of the options on this list would you say?"
Multiple answers were possible for this question, so the sum of the percentages can exceed 100%.
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IfD Allensbach. (June 18, 2023). Information sources most used by the population in Germany in 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/966748/information-sources-most-used-by-the-population-in-germany/
IfD Allensbach. "Information sources most used by the population in Germany in 2023." Chart. June 18, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/966748/information-sources-most-used-by-the-population-in-germany/
IfD Allensbach. (2023). Information sources most used by the population in Germany in 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/966748/information-sources-most-used-by-the-population-in-germany/
IfD Allensbach. "Information Sources Most Used by The Population in Germany in 2023." Statista, Statista Inc., 18 Jun 2023, https://www.statista.com/statistics/966748/information-sources-most-used-by-the-population-in-germany/
IfD Allensbach, Information sources most used by the population in Germany in 2023 Statista, https://www.statista.com/statistics/966748/information-sources-most-used-by-the-population-in-germany/ (last visited December 22, 2024)
Information sources most used by the population in Germany in 2023 [Graph], IfD Allensbach, June 18, 2023. [Online]. Available: https://www.statista.com/statistics/966748/information-sources-most-used-by-the-population-in-germany/
