Instagram use in Taiwan 2022, by gender

Published by
Lai Lin Thomala,
Feb 9, 2024
According to a 2022 internet usage survey, about 14.5 percent of the adult population in Taiwan had used Instagram in the last three months. The penetration rate of the social media was slightly higher among female respondents than their male counterparts.

Penetration rate of Instagram in Taiwan as of March 2022, by gender

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Release date

July 2022

Region

Taiwan

Survey time period

February 14 to March 15, 2022

Number of respondents

2,228 respondents

Age group

18 years and older

Special properties

in six municipalities and 16 counties and provincial cities in Taiwan

Method of interview

Computer-assisted telephone interviews (CATI)

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Overview

4

Benchmark

5

Users

8

Content reach

8

Influencers

5

Advertising & marketing

6

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