This statistic displays the distribution of the advertising investments of the largest Italian companies in the fashion sector in 2018, by channel. According to the figure, 17 percent of the advertising investments in this sector went to SEO, SEM and social media advertising, while 54 percent was spent on traditional advertising.
Distribution of the advertising investments of companies operating the fashion* sector in Italy in 2017, by channel
Characteristic
Share of investments
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Pambianco. (December 1, 2018). Distribution of the advertising investments of companies operating the fashion* sector in Italy in 2017, by channel [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/965778/fashion-sector-investments-distribution-by-channel-in-italy/
Pambianco. "Distribution of the advertising investments of companies operating the fashion* sector in Italy in 2017, by channel." Chart. December 1, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/965778/fashion-sector-investments-distribution-by-channel-in-italy/
Pambianco. (2018). Distribution of the advertising investments of companies operating the fashion* sector in Italy in 2017, by channel. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/965778/fashion-sector-investments-distribution-by-channel-in-italy/
Pambianco. "Distribution of The Advertising Investments of Companies Operating The Fashion* Sector in Italy in 2017, by Channel." Statista, Statista Inc., 1 Dec 2018, https://www.statista.com/statistics/965778/fashion-sector-investments-distribution-by-channel-in-italy/
Pambianco, Distribution of the advertising investments of companies operating the fashion* sector in Italy in 2017, by channel Statista, https://www.statista.com/statistics/965778/fashion-sector-investments-distribution-by-channel-in-italy/ (last visited July 22, 2024)
Distribution of the advertising investments of companies operating the fashion* sector in Italy in 2017, by channel [Graph], Pambianco, December 1, 2018. [Online]. Available: https://www.statista.com/statistics/965778/fashion-sector-investments-distribution-by-channel-in-italy/
