This statistic illustrates the results of a survey regarding consumers' willingness to purchase online in Italy in 2018, broken down by product. As of the survey period, 54 percent of the respondents reported that they are willing to purchase books online in 2018.
What types of goods would you be willing to continue/to start purchasing online?
*The E-Shopper Barometer presents pan-European shifts in shopping habits identified in a Kantar TNS survey between June 1st and July 3rd, 2018. Blind interviews were conducted online among 24,328 participants across 21 European countries.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
DPD. (February 10, 2020). What types of goods would you be willing to continue/to start purchasing online? [Graph]. In Statista. Retrieved December 28, 2024, from https://www.statista.com/statistics/965768/willingness-to-purchase-online-in-italy-by-product/
DPD. "What types of goods would you be willing to continue/to start purchasing online?." Chart. February 10, 2020. Statista. Accessed December 28, 2024. https://www.statista.com/statistics/965768/willingness-to-purchase-online-in-italy-by-product/
DPD. (2020). What types of goods would you be willing to continue/to start purchasing online?. Statista. Statista Inc.. Accessed: December 28, 2024. https://www.statista.com/statistics/965768/willingness-to-purchase-online-in-italy-by-product/
DPD. "What Types of Goods Would You Be Willing to Continue/to Start Purchasing Online?." Statista, Statista Inc., 10 Feb 2020, https://www.statista.com/statistics/965768/willingness-to-purchase-online-in-italy-by-product/
DPD, What types of goods would you be willing to continue/to start purchasing online? Statista, https://www.statista.com/statistics/965768/willingness-to-purchase-online-in-italy-by-product/ (last visited December 28, 2024)
What types of goods would you be willing to continue/to start purchasing online? [Graph], DPD, February 10, 2020. [Online]. Available: https://www.statista.com/statistics/965768/willingness-to-purchase-online-in-italy-by-product/