Innovation rate of self-medication products sold in pharmacies in Italy 2021

Published by
Juliette Gagliardi,
May 31, 2023
The innovation rate represents the share of self-medication revenue generated from new brands and line extensions. According to data provided by New Line Ricerche di Mercato, new brands and line extensions accounted for 9.6 percent of the total revenue generated by the whole self-medication segment in Italy in 2021. Products to tackle issues of the nervous system were the ones for which new brands and line extensions had the greatest incidence on the total revenue, followed by self-meds concerning the respiratory system.

Share of self-medication products revenue generated from new brands and line extensions in Italy in 2021, by category

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Release date

January 2022

Region

Italy

Survey time period

2021

Special properties

pharmacies

Supplementary notes

New product codes placed on the market over the last three years.
The data refer to sales recorded by the Sta.R. panel, statistically representative of the Italian pharmacy market.

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Statistics on " Non-prescription drugs in Italy "

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Overview

8

Price, expenditure, and consumption

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Sales by therapeutic areas

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Self-medication products

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Further related statistics

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Topics

Non-prescription drugs in ItalyHealth and food supplements market in ItalyPharmaceutical market in ItalyState of health in ItalyPharmaceutical industry in Italy
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