Brazil: video subscription services penetration 2022

Published by
A. Guttmann,
Jan 30, 2023
In a survey conducted in May 2022 among Brazilian consumers it was found that Netflix was subscribed to by 91 percent of respondents. At that time, Amazon Prime video ranked second, with a penetration rate of 53 percent among consumers in Brazil.

Penetration rate of selected video subscription services in Brazil as of May 2022

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Release date

May 2022

Region

Brazil

Survey time period

May 9 to 10, 2022

Number of respondents

1,106 respondents

Age group

18 years and older

Supplementary notes

Question: What services do you subscribe to or have you subscribed to?

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Companies

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Consumer behavior

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Topics

Subscription video-on-demand in Latin AmericaNetflix in Latin AmericaAdvertising in Latin AmericaInternet usage in Latin AmericaPay TV in Latin America
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