Over the course of 2021, the share of revenue generated through the sales of new brands and line extensions in the field of health supplements in Italy was equal to 10 percent. According to data provided by New Line Ricerche di Mercato, skin care supplements showed the highest incidence of new products on sales, since 15.5 percent of the total revenue coming from this category of products were due to new brands and line extensions.
Share of health supplements revenue generated from new brands and line extensions in Italy in 2021, by category
New product codes placed on the market over the last three years.
The data refer to sales recorded by the Sta.R. panel, statistically representative of the Italian pharmacy market.
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New Line Ricerche di mercato. (January 21, 2022). Share of health supplements revenue generated from new brands and line extensions in Italy in 2021, by category [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/965560/health-supplements-innovation-rate-in-italy/
New Line Ricerche di mercato. "Share of health supplements revenue generated from new brands and line extensions in Italy in 2021, by category." Chart. January 21, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/965560/health-supplements-innovation-rate-in-italy/
New Line Ricerche di mercato. (2022). Share of health supplements revenue generated from new brands and line extensions in Italy in 2021, by category. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/965560/health-supplements-innovation-rate-in-italy/
New Line Ricerche di mercato. "Share of Health Supplements Revenue Generated from New Brands and Line Extensions in Italy in 2021, by Category." Statista, Statista Inc., 21 Jan 2022, https://www.statista.com/statistics/965560/health-supplements-innovation-rate-in-italy/
New Line Ricerche di mercato, Share of health supplements revenue generated from new brands and line extensions in Italy in 2021, by category Statista, https://www.statista.com/statistics/965560/health-supplements-innovation-rate-in-italy/ (last visited December 21, 2024)
Share of health supplements revenue generated from new brands and line extensions in Italy in 2021, by category [Graph], New Line Ricerche di mercato, January 21, 2022. [Online]. Available: https://www.statista.com/statistics/965560/health-supplements-innovation-rate-in-italy/
