Distribution of online purchases of toys in Italy 2023, by frequency

Published by Statista Research Department, Apr 22, 2024
In 2023, 35 percent of Italian online shoppers bought toys once every two or three months. However, 30 percent of respondents said they bought such products at least once or twice year as of the survey period.

Share of online shoppers purchasing toys in Italy in 2023, by frequency

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Release date

February 2024

Region

Italy

Survey time period

May 31 to July 19, 2023

Number of respondents

1,504 regular e-shoppers

Age group

18 years and older

Method of interview

Online survey

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