Weekly viewing of traditional TV in the U.S. 2017-2021

Published by
Julia Stoll,
May 17, 2023
According to a survey held in the fourth quarter of 2021, 61 percent of respondents stated that they watched traditional TV on a weekly basis, down from 83 percent in the third quarter of 2017. Traditional TV consumption is likely to drop further as streaming platforms and connected televisions grow in popularity.

Share of viewers who watch traditional TV on a weekly basis in the United States from the 3rd quarter of 2017 to the 4th quarter of 2021

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Source

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Release date

February 2022

Region

United States

Survey time period

Q3 2017 to Q4 2021

Number of respondents

7,000*

Method of interview

Online survey

Supplementary notes

* Total number of respondents in the surveyed regions in the Nordics, UK, Germany and US. The source does not specify the number of respondents in each region.

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6

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5

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4

Companies

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Content

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Consumer behavior

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