Clothing, shoes, and accessories e-commerce usage in Greece 2020-2023

Published by
Koen van Gelder,
Jun 26, 2024

Around 35.5 percent of the Greek population ordered clothing, footwear, and accessories online in 2023. That was three percentage points more than in the previous year. Over the observed period, the highest apparel and footwear e-commerce penetration in the country was recorded in 2021.

Share of individuals who purchased clothes, shoes, and accessories online in Greece from 2020 to 2023

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Release date

December 2023

Region

Greece

Survey time period

2020 to 2023

Supplementary notes

Including sport clothing.

Data given are based on the annual Eurostat Model Questionnaires on ICT (Information and Communication Technologies) in households and by individuals. The aim of the European ICT usage surveys is to collect and disseminate harmonized and comparable information on the use of Information and Communication Technologies in enterprises and e-commerce at European level. 

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