Distribution of online purchases of fresh food and beverages in Italy 2023

Published by Statista Research Department, Apr 22, 2024
In Italy, the most common frequency in which online shoppers bought fresh food and beverages online in 2023 was two or three times a month, as 32 percent of the survey respondents reported doing so. On the other hand, only 22 percent of the regular e-shoppers did buy fresh groceries at least once a week.

Share of online shoppers purchasing fresh food and beverages in Italy in 2023, by frequency

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Release date

February 2024

Region

Italy

Survey time period

May 31 to July 19, 2023

Number of respondents

1,504 regular e-shoppers

Age group

18 years and older

Method of interview

Online interview

Supplementary notes

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