Popular product categories on Tokopedia in Indonesia 2018

Published by Hanadian Nurhayati-Wolff, Feb 12, 2019
This statistic shows the most popular product categories on Tokopedia according Indonesian online shoppers as of 2018. That year, 22 percent of the surveyed respondents replied that the mobile and electronics category was the most popular on Tokopedia, followed by fashion with 12 percent.

Most popular product categories on Tokopedia in Indonesia as of 2018

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Release date

June 2018

Region

Indonesia

Survey time period

2018

Number of respondents

1,240 respondents

Special properties

among internet users.

Method of interview

Online survey

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Statistics on " E-commerce in Indonesia "

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Other statistics that may interest you E-commerce in Indonesia

Overview

5

Key indicators

4

E-commerce users

4

Leading platforms

7

Payment methods

6

Logistics

5

Shopping behavior

7

Further related statistics

10

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